Partner with Run Local

Our mission is to support local communities through the power of running.

Our roots extend deep into the soil of the running culture with a lifetime in training, competition and producing endurance events. We believe in the power of local. Taking care of yourself, your family and your team. Looking after your neighborhood, your community, and your city.

Our goal is to build community, share your stories, and give support through our events, digital media, and apparel sales.

Run Local was started by Soul Focus Sports in 2012 with 3000 participants in the inaugural San Jose 408k “Race to the Row”. Since then we’ve expanded to five classic California events including the new Santa Barbara Half Marathon.

Giving Back One Mile at a Time

In 2020 alone we welcomed tens of thousands of runners to our finish lines, both live and virtually, and we raised approximately $100,000 for charities such as the Pat Tillman Foundation, Running for a Better Oakland, the Silicon Valley Education Foundation, Team No Kid Hungry, and many more. ​