San José's Hottest Event Swag

Since 2012, we’ve provided some of the most unique and celebrated event swag in San Jose and in the running community. We love seeing you out on your runs or out and and about sporting 408k gear!

San José 408k gear is designed by local artists at Cukui, right here in the heart of Silicon Valley. In 2020 they’ve created a design celebrating our athletic roots, including San José State’s Tommie Smith’s iconic gold medal at the 1968 Olympics.